Ep 137 The Price Whisperer, A Holistic Approach to Pricing Power with Per Sjöfors

Nov 15, 2022

The biggest lever in your business is Pricing. A small change in price can result in a dramatic increase in profits. Listen in as our guest shares the math. Pricing is much more emotional than rational, and we don't want to race to the bottom and be the lowest-price competitor.

 

Hi, I'm the Profit Answer Man Rocky Lalvani!


I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz

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Bio:

Per Sjofors, aka “The Price Whisperer”, is the Founder of Sjofors & Partners. He did not invent this moniker, but was often called “The Price Whisperer” by former clients, friends and acquaintances. So he decided to adopt it!

 

Per started his entrepreneurial journey when he moved from his native Sweden to Switzerland to establish and run a company. Something he never had done. In a country where he did not know the language… He grew the company to several millions in revenue but was eventually recruited to take over leadership of the London based European subsidiary to a Japanese electronic manufacturer, where he quadruped revenue over a three year period.

 

Per is an author of “The Price Whisperer - A Holist Approach to Pricing Power” and is a sought-after speaker for a variety of conferences and business circuits. He is a member of the Forbes Magazine Business Council, a member of the C-Suite Network, appears regularly on podcasts and business radio shows, and gets quoted regularly in the financial press, including Inc Magazine, The Street, Fortune Magazine, Industry Week, Business Insider and the Financial Times.

 

Links:

www.sjofors.com

Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/

My podcast about living a richer more meaningful life: http://richersoul.com/

First 2 chapters of Profit First: https://sendfox.com/rocky

This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at
https://www.SMBPodcastNetwork.com

Music provided by Junan from Junan Podcast

Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.