Sep 3, 2024
Using AI to Market with Lori Highby
In this episode of the Profit Answer Man, Lori Highby, a podcast host, speaker, educator and founder of Keystone Click, a strategic digital marketing agency, shares her vast multi-industry knowledge and experience. Lori’s unique ability to identify and harness the potential within businesses, from Fortune 500 companies like ABB and Syngenta to micro-businesses, has enabled her to help them achieve their marketing goals through strategic, actionable moves.
Lori’s passion for teaching and learning is evident in her professional engagements, where she empowers and educates fellow life-long learners. Outside of her professional life, Lori enjoys playing hockey, brewing beer with her husband Andy, and embarking on long bike rides to test her limits.
In this episode, you will learn the following:
- How to unlock customer insights and understand where your audience spends their time online.
- Identifying customer pain points and researching your competition for easy marketing opportunities.
- Insights into the Profit First system which simplifies financial management and improves cash flow.
- The transformative role of AI in marketing and its impact on workflows.
- Evolving landscape of SEO and the necessity of staying informed in a dynamic digital world.
- Significance of consumer research, brand awareness and effective use of social media in today’s marketing strategies.
- Various programs designed to boost business profitability, including DIY courses and personalized CFO services.
Links:
LinkedIn: https://www.linkedin.com/in/lorihighby/
Keystone Click website: https://keystoneclick.com/
Hi, I'm the Profit Answer Man Rocky Lalvani!
I help small business owners simplify their financial reports to
make more informed business decisions with fewer hassles. We
utilize the Profit First system created by Mike Michalowicz
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Check out our website: http://profitcomesfirst.com/
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Music provided by Junan from Junan Podcast
Any financial advice is for educational purposes only and you
should consult with an expert for your specific needs.
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