Oct 31, 2023
“The Great Marketing Lie” with Mike Snyder
Mike Snyder is a partner with RaptorUSA, a marketing consulting firm whose principals have worked with hundreds of middle-market companies nationally, and the co-founder of RSM Marketing, a firm providing an Outsourced Marketing Department to companies across all industries nationwide. Mike assists business owners in switching from inefficient marketing techniques to strategic turns that produce sustainable competitive advantages.
A retired Marine Corps lieutenant colonel with post-9/11 expertise in media relations, he previously held the position of CEO of a Kansas advertising business and taught strategic marketing in an MBA program using a novel technique. Mike is also a co-author of "The Great Marketing Lie: Six Truths for Biz Owners & C-Suiters," which highlights the significance of creating a solid foundation for a company.
In this episode, you will learn the following:
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How utilizing the right marketing tools and models can help businesses navigate the path from marketing science to marketing art.
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Discover that implementing too many strategies can lead to dilution and may strain resources.
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Marketing strategies can target specific audiences, such as health-conscious consumers, to maximize effectiveness.
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Running experiments allows businesses to validate and refine their marketing strategies before long-term commitment.
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Testing marketing strategies through experiments can save costs and improve effectiveness.
Links:
https://www.linkedin.com/in/mikesnyderraptorusa/
https://www.linkedin.com/company/rsm-marketing/
https://www.facebook.com/rsmmarketing
https://twitter.com/RSMmarketingICT
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