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Profit Answer Man: Implementing the Profit First System!

Oct 31, 2023

 “The Great Marketing Lie” with Mike Snyder

Mike Snyder is a partner with RaptorUSA, a marketing consulting firm whose principals have worked with hundreds of middle-market companies nationally, and the co-founder of RSM Marketing, a firm providing an Outsourced Marketing Department to companies across all industries nationwide. Mike assists business owners in switching from inefficient marketing techniques to strategic turns that produce sustainable competitive advantages. 

A retired Marine Corps lieutenant colonel with post-9/11 expertise in media relations, he previously held the position of CEO of a Kansas advertising business and taught strategic marketing in an MBA program using a novel technique. Mike is also a co-author of "The Great Marketing Lie: Six Truths for Biz Owners & C-Suiters," which highlights the significance of creating a solid foundation for a company.

In this episode, you will learn the following:

  • How utilizing the right marketing tools and models can help businesses navigate the path from marketing science to marketing art.

  • Discover that implementing too many strategies can lead to dilution and may strain resources.

  • Marketing strategies can target specific audiences, such as health-conscious consumers, to maximize effectiveness.

  • Running experiments allows businesses to validate and refine their marketing strategies before long-term commitment.

  • Testing marketing strategies through experiments can save costs and improve effectiveness.



Hi, I'm the Profit Answer Man Rocky Lalvani!

I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz

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Music provided by Junan from Junan Podcast

Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.