Ep 161 Automating and Outsourcing Your Accounting with Jesse Rubenfeld

May 2, 2023

Hi, I'm the Profit Answer Man Rocky Lalvani!

I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz

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In this episode, you will learn the following:

• What are the implications of cash basis vs. accrual accounting?

• How can automating financial operations help elevate the role of the accounting and finance professional?

• What are the benefits of understanding and utilizing time tracker data?

Bio:

After growing up in Houston, Jesse Rubenfeld began his career in New York City at the Lime Group of companies doing the books for a variety of companies, gaining experience with non-profit, software industry, hedge fund, and management company accounting. After serving as LimeWire's CFO for his last four years there, he joined the D. E. Shaw Group as the controller of the research division that builds supercomputers to revolutionize drug discovery.

 

From the beginning, Jesse's interest in technology led him to automate financial operations, first with spreadsheets, then Perl, and most recently Python. He founded FinOptimal to help QuickBooks Online-based businesses streamline their financial operations, optimizing value-per-dollar with an outsourced accounting service heavily focused on automation.

 

Jesse has bachelor's degrees from UPENN and Wharton, and an MBA from Columbia, and he lives in Houston with his wife and three children.

 

Links:

https://www.finoptimal.com/

Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/

My podcast about living a richer more meaningful life: http://richersoul.com/

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This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at
https://www.SMBPodcastNetwork.com

Music provided by Junan from Junan Podcast

Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.